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NRG Bottled Milk

During 1956-1957, Cass-Clay phased out glass bottles as containers for milk, but brought them back for a unique marketing effort in 1963.

That's when Cass-Clay began manufacturing and distributing NRG, a plain or chocolate-flavored milk packaged in bottles and sold in vending machines at prices competitive with soft drinks.

Even though sales were high, distribution problems prevented NRG from catching on nationwide; the product was discontinued several years later.